Kylie Jenner, who caused Snapchat’s value to plummet $1.3 billion after she tweeted she doesn’t use it anymore, wields social media clout that few of us can even fathom.
Case in point: the youngest member of the Kardashian brood was just named the most expensive celebrity on social media, commanding an average $1 million per sponsored post on Instagram, Snapchat and more.
That’s $1 million for every time the 20-year-old sensually chews a SugarBearHair vitamin for her 108 million IG followers. #ad
The data was revealed by social media insights firm D’Marie Analytics, who claim Kylie has officially overtaken Beyoncé to become “the highest-valued influencer currently on social media today.”
“Kylie is an undeniable global brand, which may make some roll their eyes,” D’Marie Analytics CEO, Frank Spadafora, said in a statement.
“But the reality is this young, female entrepreneur’s savvy helped her reach a milestone in the influencer marketing and advertising industry which many seasoned professionals have failed to achieve.”
Their findings reveal not only a shift in the Kardashian power dynamics but also in the advertising industry, which is increasingly harnessing social media. As PEOPLE points out, a 30-second commercial cost $5 million to air during the 2018 Super Bowl.